Alex Patron | UX UI
Alex Patrón

About

 

ALEX PATRÓN

UX/UI, Sustainability, Research and Service Design.

 

I strive to create experiences and tools that bring people and technology together, seamlessly. Taking data-backed performance indicators coupled with industry proven best practices to produce beautiful, simple solutions is always my goal. 

 
 

 

MY DESIGN PROCESS

 
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Discovery

The first step is to grasp the problem and begin to define the vision for the solution. Develop a schedule and scope for executing deliverables within SOW constraints. Brainstorm, rough but wide concepts to kickstart the creative process.

 

Research

Become an expert on the topic at hand. Develop empathy for the consumer through interviews, user testing, shadowing and other methods. Who are our competitors and what are they doing better? Consult the qualitative and quantitative evidence.

 

Affinitizing

Visually sort and organize data points to allow patterns to emerge and shift under various filters. Mind mapping the research results identifies the strongest pain points and most common themes. This stage is about turning raw data into deeper understanding. 

 

Story Boarding

This step is all about bringing the user to life. Research identifies target markets that directly inform Personas. Stepping into the mindset of that user within the experience produces a detailed Customer Journey Map.

 

Wireframing

Information architecture in the form of a Sitemap or App Flow is created to guide the detailed aspects of the user experience. Ideating screen design and interactions with pen and paper keeps possibilities innovative and fluid. 

 

Rapid Prototyping

Getting users involved early in the design process means catching usability issues before wasting dev hours. Adaptability is key to making the simplest but most powerful experience.  

 
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High-Fidelity Mock Ups

Sketch and Principle paired with Adobe Photoshop and Illustrator are my weapons of choice to build interfaces and interactive prototypes. 

 

A/B Testing

A data driven way to consider: element hierarchy, styling, usability, and features. These numbers reveal necessary design refinements in regards to raising specific client KPI goals.  

 
 

RESUME

 

References

Work Experience

FREELANCE

UX + UI Designer

2013 - PRESENT

Everything under the ☀️ 


MATTER SUPPLY CO.

UX Designer + Project Manager

AUGUST 2017 - JULY 2018

Ace Hotel | BMW DesignWorks | Zelle | Notifica 


roboboogie

Project Manager/ Jr. UX Designer

October 2016 - May 2017

Wacom | Freemotion | Jack in the Box | Altra | UTI

 

The Institute of

Museum and Library Services

Digital Product Owner

December 2015 - March 2016

 

TEDx The creative coast

Stage Manager

April 2015 & 2016

 
 

Education


Savannah College of Art and Design

Master of Arts

Interactive Design and Game Development

 

FLORIDA STATE UNIVERSITY

Bachelor of Arts

Humanities: Computer Science, Environmental Studies and Psychology


Joshua RedShaw

Founder - Matter Supply Co.

josh@mattersupply.co

 

LACIE WEBB

UX Designer - roboboogie

lacie@teamroboboogie.com

 

Jedidiah Fugle

Director of Strategy & Operations - roboboogie

jed@teamroboboogie